Amongst Friends

For Amongst Friends Amsterdam, I was asked to design their on and off-line identity. With a clear brief from the initiators Nalden and Hein to keep it clean and classic. I based the visual identity on the all time classic the 'Times New Roman' in combination with a detailed eye for the typography, grids and white-space. The final result is a modern and clean identity with its roots in the past. The Amongst Friends concept is based on the sharing of collective experiences. The future of the Amongst Friends film nights is looking bright and the concept will be evolving into other areas like clothing and more. So keep your eyes open.